OUR STORY

KYK HAIR CARE

ABOUT US

Kristina Youssef, the visionary behind KYK Hair Care, boasts a decade of pioneering hairstyling and educational expertise. Her journey from self-taught enthusiast to industry luminary is a testament to boundless innovation and inspiration.

With fourteen years of dedicated experience, Kristina has refined her hairstyling craft to perfection. Emerging from modest beginnings, she has become a trailblazer, setting new industry standards through relentless practice and determination.

Driven by Kristina's deep understanding of hairstyling products and techniques, KYK Hair Care offers a range of professional salon-quality products that set new standards in hair care. Our products are a result of Kristina's hands-on experience with renowned brands in the industry, combined with her innate passion for finding solutions to common hair-related issues.

KYK INFLUENCE

CELEBRITY RECOGNITION

KYK Hair Care has garnered a devoted following across the globe, adorning the locks of celebrities such as Paris Hilton, who chose us for her wedding hair, and the illustrious Singer Saweeti for her Met Gala appearance. From the glitz of Red Carpets to the accessibility of store shelves, KYK Hair Care has swiftly become a cult favourite, endorsed and embraced by hair enthusiasts and professionals alike.

Watch Paris Hilton being styled with the Snatch Me Brush

KYK Hair Care has also been used on major celebrities more recently like Katy Perry, Rita Ora, Huda Beauty, Rebel Wilson, Sofia Richie, Demi Lovato, Christine Quinn, Tammy Hembrow and The Kid Laroi. 

KYK PRODUCTS

INNOVATION

Venturing beyond boundaries, our magic dust volume powder has received the esteemed "Prevention Healthy Hair Awards 2023 - Best Volumizing Powder," whilst our Tame Me Smoothing Wand won “Best Frizz Tamer 2024” and KURLED X3 won “Best Curling Tong 2024” a testament to our commitment to innovation and excellence.

KYK GLOBAL

AWARD WINNING

Amidst this whirlwind of success, we proudly stand as the honoured winner of the prestigious Stevie International Business Award for Company of the Year 2023 in New York and Company of the Year - Apparel, Beauty and Fashion 2024 in Turkey; solidifying our status as an award-winning titan in the business world.

Under the banner of KYK Global, we proudly wear the badge of a multi-award-winning brand, a testament to our unwavering dedication to transforming hair care into an art form.

KYK SOCIAL

SOCIAL MEDIA TRIUMPH

Fuelling the frenzy, KYK Hair Care is the reigning monarch of TikTok's hair care arena, securing the enviable title of the most followed hair care brand globally, whilst having a reach of over 1 Million community members across all social platforms.

@KYKHAIRCARE TIKTOK

KYK HAIR

EDUCATION

Drawing from her immersive experience with some of the most prestigious names in the hairstyling realm, Kristina has harnessed her insights and talents to curate an exceptional line of salon-grade hair products. Her dedication has resulted in sold-out educational publications and global hairstyling workshops internationally, that have firmly established her as a trusted and celebrated presence worldwide.

KYK HAIR CARE

SALON QUALITY PRODUCTS

As you step into the world of KYK Hair Care, whether you're a seasoned professional in the salon industry or a passionate home stylist, rest assured you'll find an array of products tailored to meet your unique needs and aspirations.

Experience the magic of hair transformation with KYK Hair Care – an inspiration born from passion, fuelled by expertise, and celebrated through recognition. Your journey to hair brilliance starts here.