KYK Hair Care is founded by Kristina Youssef, a self taught entrepreneur that has been in the forefront of styling and educating in the hairstyling industry for over a decade.

Kristina has an extensive understanding of hairstyling products, having worked amongst some of the most renowned brands in the industry.Combining her experience, knowledge and talents, she has been able to formulate and produce a selection of must have products at salon professional levels.

KYK Hair Care is trusted and loved globally, seen used on celebrities like Paris Hilton for her wedding hair, and Singer Saweeti for The Met Gala. From Red Carpets to store shelves KYK Hair Care is becoming a cult favourite. Believe the hype as the brand is ranking as the No.1 most followed hair care account globally on the most downloaded social app TikTok.