For someone with dead straight hair, the lift me styling mousse has allowed me to have volume in all the right places. KYK hair products has been my absolute holy grail! From growth serums to styling products, KYK has truly changed my life, and my hair. Each styling product smells delicious and makes your hair feel amazing. I have no idea how I went this long without KYK in my life, but they have a loyal customer for life now x